ABOUT

I am Sophie Schling, a Berlin-based freelance PR and communications consultant guiding brands through the dynamic and ever-evolving DACH markets. Born and raised in Berlin, with time spent living in Santiago de Chile, I bring a deep connection to Berlin's vibrant culture and innovative spirit, enriched by a international perspective.

With over five years of experience working with leading fashion, beauty, lifestyle, and luxury brands, I combine creativity, cultural sensitivity, and strategic insight to craft impactful narratives and cultivate engaged communities around brands and their founders. Supported by the latest AI-technology, I use data-driven insights to ensure desired results and keep your brand innovative and relevant.

To me, PR is about shaping narratives that inspire, building trusted relationships, and ensuring brands are seen, heard, and remembered in ways that truly resonate. I believe in quality over quantity, authenticity over noise, and collaboration over ego. By working closely with my clients as a natural extension of their in-house teams, I foster partnerships that are personal, purposeful, and effective.

Leveraging my strong industry network of long-standing personal relationships with press, talents and VIPs, I work as a loyal partner to both emerging and established brands, helping them elevate their visibility, drive impactful representation, engage their audiences, and create lasting impressions - always with a community-first approach. This includes tailored brand positioning, narrative development, and the execution of unique, culturally seasoned events that leave a lasting impression.